Music and marketing

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This week (2 October)  the US journal, Advertising Age has produced a special report on music and marketing

Topics (amongst others), include headphone brands; music and advertising; why vinyl is making a comeback and the power of jingles.


The library also has an  online subscription to past issues of  Advertising Age. To find and access the magazine, type Advertising Age into the "Books journals and more" tab of Library search - click on the online access link and via Business Source Complete you can browse issue by issue back to 1990 or use the "search within this publication" link to look for a particular topic.

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Music marketing information

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An MA Music Business Management student has asked me the following question, I'm hoping the question and my response will be of interest.

Q. I get my information usually from Factiva and Business Source Complete. I am wondering are there any other sources that you think I should try for:

1. Music business news, academic research and market research;
2. General market research data and report;
3. Marketing academic research?

A. A really good source of marketing information that we subscribe to is Mintel – It's widely used by the marketing industry. Information is provided and researched by the company itself information on their methodology is available here http://oxygen.mintel.com/sinatra/oxygen/how_uk/

I especially like the "what’s hot" section – for example this is the list of “articles” related to music
10-01-2008 CD burning at home

23-01-2009 Discs are still popular... so why are music specialists suffering so?

26-01-2010 Digital music services battle for the masses

26-01-2007 Danger Zone for music retailers

18-06-2009 The download service that educates its customers

22-01-2009 A compulsory tax to share downloaded music legally

10-01-2008 Mom and Pop Rock

20-02-2009 Illegal downloading to push music in new and profitable directions

10-03-2009 Try Before You Buy

24-09-2009 Rock bands show the importance of understanding the grand strategy

The library also subscribes to Datamonitor 360 (it used to be called Business Insights) , The information in these reports is also used widely by the marketing industry. Datamonitor deliver "analysis, comment, opinion and advice on the latest market trends and conditions". http://about.datamonitor.com/whatwedo.htm

A simple search for "music" gives me 253 pieces of research including a report on Annual Forecasting Music & Video 2014 - an in-depth look at the music market over the next five years.

Mintel, Datamonitor, Factiva and Business Source Complete can be accessed through Library Search once you have signed in by clicking on the Articles & More tab. Please remember that Mintel can only be used for academic purposes.

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Music week subscription

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Music Week are offering a subscription to students of approx. 40% off standard price (on proof of your student card).

£141 for print or £130.20 for online.

If you are interested in taking up this offer go to www.subscription.co.uk/help and click on Music Week. You can also contact Music Week at ubmi@subscription.co.uk quoting email reference TPS3413900A

The library subscribes to the print version of Music Week - full text of the current and back issues are available through Library Search (search for Music Week, click on the online access tab under the Music week entry to access the title through Business Source Complete - off and on campus).

There's also a feed (on the right hand side)in this blog to some of the news stories from the online version of Music Week.

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