This week (2 October) the US journal, Advertising Age has produced a special report on music and marketing
Topics (amongst others), include headphone brands; music and advertising; why vinyl is making a comeback and the power of jingles.
The library also has an online subscription to past issues of Advertising Age. To find and access the magazine, type Advertising Age into the "Books journals and more" tab of Library search - click on the online access link and via Business Source Complete you can browse issue by issue back to 1990 or use the "search within this publication" link to look for a particular topic.
Topics (amongst others), include headphone brands; music and advertising; why vinyl is making a comeback and the power of jingles.
The library also has an online subscription to past issues of Advertising Age. To find and access the magazine, type Advertising Age into the "Books journals and more" tab of Library search - click on the online access link and via Business Source Complete you can browse issue by issue back to 1990 or use the "search within this publication" link to look for a particular topic.
